Schedule

The event will take place on 19 and 20 November, with a programme aimed at a specialist audience. The focus will remain on a broad, cross-disciplinary and strategic vision of design, exploring emerging debates, trends and areas of practice, as well as new challenges to address. To this end, the sessions will take a variety of formats, offering broad perspectives, cross-disciplinary experiences and inspiring insights, while encouraging dialogue, conversation and the exchange of contrasting viewpoints.
Keynote talks
These talks aim to present an inspiring vision of how design connects with the economic, social and environmental fabric of a country, region or city, as well as its broader development strategy.
Challenges
Design is helping organisations of all kinds identify and address their most pressing challenges with a strategic, forward-looking approach, from local contexts to international perspectives. These challenges range from a hyper-digitalised, hyper-connected Society 5.0 to competitiveness and innovation in uncertain times, the evolution of healthcare, and sustainability as a driver of innovation.
Roundtables
Conversations led by members of the core team that helped shape DISEINUZ, featuring guests with diverse professional backgrounds and proven expertise. These discussions explore timely issues that position design as a strategic tool for organisations of all kinds: objectively measuring the impact of investment in design, transforming organisations to put people’s experiences at the centre, navigating leadership in uncertain times, and fostering democracy and collaborative governance in public and private organisations.
Crossovers
Design is cross-disciplinary and holistic, and the best way to understand it is through concrete experiences: projects that connect with the themes explored throughout the summit—new technologies, sustainability, creativity and young talent—and in which design has played a fundamental role in driving innovative approaches, improving processes and making an impact across different organisational and social contexts.
08:30
09:15
45 min
Registration and welcome
09:15
09:30
15 min
Official opening
Benicio Aguerrea
Ainara Basurko
Kontxi Claver
Opening Ceremony of the Diseinuz Summit
09:30
10:45
75 min
Keynote /01
Dawn Lim
Idoia Postigo
A design masterplan that puts people first
10:45
11:30
45 min
Coffee break
11:30
12:15
45 min
Challenge /01
Nerea Aranguren
Designing the future of industry: Technology, geopolitics, talent and purpose in the age of artificial intelligence
12:15
13:00
45 min
Challenge /02
Jaime Moreno
Design as a business ally
13:00
14:00
60 min
Roundtable /01
Miguel Sabel
Adrián Larripa
Investment in design: shared expectations, actions and impact
14:00
15:30
90 min
Lunch break
15:30
16:30
60 min
Roundtable /02
Iñaki Remiro
Mabel Lazzarin
Enrique Monzonis
User-driven innovation
16:30
17:15
45 min
Crossovers /01
Adriana Martínez
Ivana Ruiz
Social technology, accessible technology
17:15
18:00
45 min
Crossovers /02
Ruth Mayoral
Demand for Design Training and Young Talent
Closing of day 1
08:30
09:15
45 min
Reception of attendees
09:15
09:30
15 min
Day 2 opening
Pilar Kaltzada
Opening of day 2
09:30
10:45
75 min
Keynote /02
Uwe Cremering
Benjamin Völksen
Global Design
10:45
11:30
45 min
Coffee break
11:30
12:15
45 min
Challenge /03
Jon Rodríguez
Design for Health: From Complexity to Clinical Impact
12:15
13:00
45 min
Challenge /04
Henna Burney
Innovation and sustainability
13:00
14:00
60 min
Roundtable /03
Angélica Barco
Carmen Bustos
Branding and leadership in uncertain times
14:00
15:30
90 min
Lunch break
15:30
16:30
60 min
Roundtable /04
Ione Ardaiz
Cristina Pérez
Lara Salinas
Bringing together democracy and design: what can each contribute to the other?
16:30
17:15
45 min
Crossovers /03
Carmelo Di Bartolo
ADUS project: from cars to mobility
17:15
18:00
45 min
DISEINUZ Ambassador
Martín Azúa
Olaia Irulegi
Diseinuz Ambassador, Basque Design
Closing of DISEINUZ

Thevoices drivingDISEINUZ

Industry leaders, business representatives, transformation experts and design professionals will share insights, ideas and perspectives on how design nurtures talent, opens up new opportunities and helps build a more sustainable future.

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FAQ

In which language will the event be held? Will there be simultaneous interpretation?
The official languages of the event will be Spanish and English. Yes, there will be simultaneous interpretation.
How many spaces will there be?

The event will feature three spaces: a main stage, a smaller space for parallel activities, and a third one for lunch.
Where does the event take place and how can I get there?

The event will take place in the Sala Multibox at EITB (Calle Capuchinos de Basurto 2, 48013 Bilbao). You can easily get there by metro and Renfe Cercanías (San Mamés station, Bilbao Intermodal exit), tram (San Mamés stop) or bus. Parking is available at Bilbao Intermodal.
Can I attend even if I’m not a designer?

Of course. The event is primarily aimed at professionals and executives from companies and organisations across various sectors, public administrations and knowledge centres, as well as design professionals.
How can I become a sponsor?

We offer various sponsorship options, which you can find in the ‘Get Involved’ section. If you’re interested, please contact us at info@diseinuz.com.

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Contact

If you need more information about the programme, tickets or anything else related to Diseinuz, you can check our FAQs or contact us by email, info@diseinuz.com.

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Diseinuz 2026
Bilbao Bizkaia
Design Summit